Insights & News
Insights & News
Current thinking on advertising sales, media planning, production and PR.
6 articles
20 August 2026
Media Buying & Planning
Choosing dayparts for TV advertising: is prime time right for every brand?
How daypart selection balances reach, frequency and unit cost, and which objectives are served more efficiently outside prime time.
5 min read
8 July 2026
Corporate Advertising Services
Advertising on news sites: choosing between display, video and sponsored content
How to choose a format by objective when buying on Türkiye's most-read news websites, and what to fix on impressions, viewability and brand safety.
6 min read
19 May 2026
Media Buying & Planning
Does radio advertising still work? Frequency, dayparts and local reach
Radio's place in the media plan: high frequency at low unit cost, in-car listening hours and geographic targeting in local campaigns.
5 min read
12 March 2026
PR Services
Sponsored content and advertorials: what the rules say and how to label correctly
The obligation to identify paid content as advertising, labelling practice on news sites and television, and the advertiser's share of the responsibility.
5 min read
22 January 2026
Production
From brief to delivery: the timeline and cost lines of a commercial shoot
The stages of a commercial, the approvals needed at each, and the cost lines that should be itemised separately in the proposal.
6 min read
5 November 2025
Corporate Advertising Services
What is a media sales house, and what does it give the advertiser?
The representation model between outlet and advertiser: a single point of contact, outlet knowledge, price and booking advantages, and proof of airing.
4 min read
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