Press releases and news content
Preparation of releases and content with news value, distributed to the relevant outlets and journalists.
Service Area
PR Services
With our PR services you can raise your brand's visibility in online and traditional media and build a continuous, lasting relationship with your audience. We combine our media relationships with content that has news value.
What we do in this area
6 services
Media relations and interview organisation
Interviews, programme appearances and news visibility on television, radio and news websites.
Sponsored content and advertorials
Planning of sponsored content on news sites and in publications, labelled in line with the regulations.
Launch and event communication
Press invitations, content and coverage tracking for product and brand launches.
Corporate reputation and crisis communication
Corporate message set, spokesperson preparation and a communication plan for possible crisis scenarios.
Digital PR and social media
Visibility in digital publications, social media content support and engagement tracking.
Frequently asked questions
- What is the difference between PR and advertising?
- Advertising is paid and controlled by the advertiser; PR aims to earn editorial coverage for content with news value. Planned together they deliver both credibility and reach, and we decide at the brief stage which message travels by which route.
- How is sponsored content labelled?
- Under the Turkish Regulation on Commercial Advertising and Unfair Commercial Practices, paid content must be clearly identified as advertising. For advertorials and sponsored content we use the publication's own labelling standard and check the label before publication.
- How are PR results measured?
- We report the number of placements, outlet type, estimated reach and how well the content carried the message, adding click and traffic data for digital publications. The report feeds the next period's content plan.
Related insights
12 March 2026
Sponsored content and advertorials: what the rules say and how to label correctly
The obligation to identify paid content as advertising, labelling practice on news sites and television, and the advertiser's share of the responsibility.
Let's plan your campaign together.
Send us your brief and we will define the outlets, the formats and the budget together.