Audience and channel analysis
We map the audience's media habits with measurement data and research, showing which channel reaches which audience at what cost.
Service Area
Media Buying & Planning
We complete your branding process with creative solutions and run planning and buying from one desk across digital marketing, social media, television, radio, newspapers and magazines. Audience, budget and period are set together, and results are reported after the flight.
What we do in this area
7 services
Media plan and budget allocation
We balance reach, frequency and duration against the campaign objective and allocate the budget across outlets and periods with a stated rationale.
Television and radio buying
We plan spot, programme and sponsorship buys on national and local stations, negotiate rates and verify airing.
Newspaper and magazine planning
Insertion plans, page selection, technical specifications and material delivery tracking across national newspapers, magazines and trade titles.
Digital and social media buying
Advertising buys on news sites, search, social media and video platforms, with measurement set-up and conversion tracking.
Airing control and post-campaign reporting
Planned versus delivered reach, frequency and cost, with the lessons carried into the next period's plan.
Creative and branding support
Adapting the campaign message and visual language to each channel's format, with production by our own team where needed.
Frequently asked questions
- What data does a media plan rely on?
- Audience measurement for television, listenership surveys for radio, circulation and reader profiles for print, platform data for digital and the results of previous campaigns. The assumptions behind the plan are stated in the document.
- How do fees work?
- Depending on scope, a project fee, a monthly retainer or a commission on media spend applies. The model, and how media invoices are passed through, is agreed in writing before work begins.
- How and how often do you report?
- Airing is monitored throughout the campaign, and at the end a report compares planned with delivered. For ongoing work we provide a monthly report with recommendations for the next period.
Related insights
20 August 2026
Choosing dayparts for TV advertising: is prime time right for every brand?
How daypart selection balances reach, frequency and unit cost, and which objectives are served more efficiently outside prime time.
19 May 2026
Does radio advertising still work? Frequency, dayparts and local reach
Radio's place in the media plan: high frequency at low unit cost, in-car listening hours and geographic targeting in local campaigns.
Other service areas
All service areasLet's plan your campaign together.
Send us your brief and we will define the outlets, the formats and the budget together.